Clarity is not the same as legibility
You can say something clearly and still not be understood. Understood, in the sense that matters in a decision making...
Jun 6th • 0 min read
The signal they read is not the signal you sent
There is a mechanism at work in senior decision forums that most advisory professionals have experienced without being able to...
May 26th • 0 min read
We know more than we can tell
There is a specific moment that anyone who has worked in a senior advisory role will recognise. You have thought...
May 19th • 0 min read
The advice was good. It didn't matter.
There is a particular kind of professional frustration that doesn't have a clean name. It isn't failure — the...
Apr 12th • 5 mins read
What decision-makers actually do when they can't evaluate reasoning directly
There is a scene most advisory professionals will recognise. A recommendation that took weeks to produce. Drawing on scientific evidence,...
Apr 12th • 5 mins read
Medical Affairs value isn't what you think it is
Medical Affairs functions have spent years building the case for their value. Frameworks, metrics, dashboards, impact stories, insight delivery. The...
Apr 1st • 5 mins read
Launch Readiness Is an Organisational Capability
Launch readiness is often treated as a technical exercise. Timelines are established, deliverables are tracked, and readiness is assessed against...
Feb 12th • 5 mins read
Medical Judgment at the Point of Decision
When global or regional teams rely on local medical leadership, they are often doing so under less-than-ideal conditions. Timelines are...
Feb 12th • 5 mins read
Business Acumen Is Not Strategic Judgment
In recent years, business acumen has become a commonly cited expectation of Medical Affairs leaders. The term is often...
Feb 11th • 5 mins read