Results for 'MSL engagement strategies'
MSL Talk: Tom Caravela, Joan Cannon
The Future of KOL Engagement and new strategies that will emerge
MSL role, KOL engagement, COVID-19 adjustments, virtual engagement, scientific congresses
In this episode, Joan Cannon shares her journey into the MSL role and the operational shifts faced during the COVID-19 pandemic. The conversation covers adjustments in performance metrics, face-to-face interaction guidelines, and virtual engagement with KOLs. Joan provides insights into the evo…
Oct 20th • 32 mins listen
MSL Talk: Tom Caravela, Chad Fellers
From Data Disseminator to Trusted Advisor
Medical Science Liaisons, MSL team strategies, Key Opinion Leader engagement, MSL value measurement, trusted advisor role
In this episode, Chad Fellers shares insights from his experience as an MSL, highlighting his team's success strategies during COVID-19. He discusses the evolving role of MSLs as trusted advisors and offers advice on how to measure and enhance MSL value. Chad explores the future of Key Opinion …
May 11th • 32 mins listen
MSL Talk: Tom Caravela, Ryan Norman
Engagement Strategies: Crafting Your Story to Clinical Professionals
pharmaceutical industry, clinical expertise, business insights, MSL role, virtual engagements
In this episode, Ryan Norman joins Tom Caravela to discuss his journey into the pharmaceutical industry and how he successfully blended clinical expertise with business insights in his role as an MSL. Ryan delves into effective strategies for preparing for KOL meetings, aligning messaging with …
Sep 14th • 31 mins listen
MSL Talk: Tom Caravela, Kathleen Bailey
"You Cannot Teach Someone How to be an MSL"
Medical Science Liaison, MSL skills, KOL engagement strategies, MSL career tips, drug launch stages
In this episode, Kathleen Bailey joins Tom Caravela to explore the essential skills for Medical Science Liaisons (MSLs). They highlight the importance of communication, trust-building, and soft skills, along with strategies for real-time problem-solving and handling objections. Kathleen shares …
Sep 28th • 36 mins listen
MSL Talk: Tom Caravela, Deanna Murray
What Makes KOLs Tick
Key Opinion Leaders, KOL engagement strategies, proactive MSL techniques, rare disease MSL roles, hybrid interaction post-COVID
In this episode, Deanna Murray joins to delve into the intricacies of engaging with Key Opinion Leaders (KOLs). The discussion begins with understanding KOL motivations and the importance of aligning with their needs. Deanna highlights the significance of proactive strategies, effective pre-call pla…
Oct 19th • 34 mins listen
MSL Talk: Tom Caravela, Kent Christofferson
Mastering the Medical Affairs Professional Role: Inside and Out
Medical Science Liaison, Key Opinion Leader, MSL Career Transition, Medical Affairs Strategies, Effective KOL Engagement
In this episode, Tom Caravela welcomes Kent Christofferson to discuss his career journey and insights into the MSL role. Kent shares his transition from academia to industry, highlighting the importance of mastering the MSL role and thinking like a Key Opinion Leader (KOL). He delves into the v…
Dec 21st • 39 mins listen
MSL Talk: Tom Caravela, Omar McMillan
Digital Opinion Leaders: What You Should Know About DOLs
Digital Opinion Leaders, Medical Affairs, MSL engagement strategies, KOL categorization, social media interaction in healthcare
In this episode, Tom Caravela is joined by Omar McMillan to delve into the emerging role of digital opinion leaders (DOLs) in medical affairs. They explore the criteria for identifying DOLs and their significant impact on the industry. The discussion covers effective strategies for MSLs to enga…
Apr 26th • 29 mins listen
MSL Talk: Tom Caravela, Linda Traylor, Rena Patel
KPIs: Why Quantitative WON’T Work Without Qualitative Outcomes
MSL profession, networking in medical affairs, KPI integration, virtual engagement strategies, MSL coaching benefits
In this episode, Linda Traylor and Rena Patel join Tom Caravela to share their insights on the evolving landscape of the MSL profession. They discuss the significance of networking, understanding KPIs, and the integration of qualitative outcomes to measure MSL value. The conversation highlights…
May 24th • 37 mins listen
MSL Talk: Tom Caravela, Amy Patel
Perceived, Probe, Reflect-KOL Engagement Model
KOL engagement model, MSL role evolution, pre-call planning strategies, effective probing techniques, common MSL mistakes
In this episode, Tom Caravela is joined by Cto delve into her innovative KOL engagement model. Amy shares her career journey and introduces her perceive, probe, and reflect approach. The discussion covers the importance of pre-call planning, researching KOLs, and adapting to various personality…
May 31st • 31 mins listen
MSL Talk: Tom Caravela, Bobby Faison
Why and How to Build a “Community” MSL Team
Community MSL teams, KOL mapping, community MSL roles, engagement strategies, MSL career advancement
In this episode, Bobby Faison joins to discuss the concept and implementation of community MSL teams. The conversation highlights the importance of building these teams, their roles in KOL mapping, and effective engagement strategies. Bobby covers essential aspects such as hiring, qualification…
Jul 26th • 32 mins listen
MSL Talk: Tom Caravela, Donnie Wooten
Demystifying and Unpacking Omnichannel Engagement
Omnichannel engagement, Global Field Medical Excellence, Organon, Amgen, MSLs strategies
In this week’s episode, Donnie Wooten, PharmD, Head of Global Field Medical Excellence at Organon and Kelly Lo, Global Field Medical Excellence at Amgen discuss the Demystifying and Unpacking of Omnichannel engagement. Learn more about… 👉 How Omnichannel is currently being adop…
Jul 23rd • 31 mins listen