Article
Avi Cherla, MSc; Huseyin Naci, MHS, PhD; Aaron S. Kesselheim, MD, JD, MPH; Bishal Gyawali, MD, PhD; Elias Mossialos, MD, PhD
Demystifying and Unpacking Omnichannel Engagement
Summary
In this week’s episode, Donnie Wooten, PharmD, Head of Global Field Medical Excellence at Organon and Kelly Lo, Global Field Medical Excellence at Amgen discuss the Demystifying and Unpacking of Omnichannel engagement.
Learn more about…
👉 How Omnichannel is currently being adopted and embraced
👉 What’s working and what’s going well with omnichannel strategies?
👉 What’s not going well, what are MSLs struggling with when it comes to Omnichannel
👉 The importance of executive buy in with Omnichannel
👉 Is Omnichannel living up to the hype
Omnichannel engagement, Global Field Medical Excellence, Organon, Amgen, MSLs strategies
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