The advice was good. It didn't matter.

Medical Strategy, Medical Leadership, Medical Affairs

There is a particular kind of professional frustration that doesn't have a clean name. It isn't failure — the work was sound. It isn't incompetence. The reasoning was careful, the constraints were weighed, the recommendation was defensible. It is something more specific: the experience of having d…

Apr 12^th • 5 mins read

Medical Affairs value isn't what you think it is

Medical Strategy, Medical Leadership, Medical Affairs

Medical Affairs functions have spent years building the case for their value. Frameworks, metrics, dashboards, impact stories, insight delivery. The work is real, the effort is genuine, and most of it misses the point entirely.

Apr 1^st • 5 mins read

Leadership Lab: 4 Ways Biopharma Leaders Can Prepare for Media Interviews

Media coverage can help biopharma executives connect with, inform and inspire the public. In this column, Kaye/Bassman’s Michael Pietrack and three communications experts share how to make the most of these opportunities.

Aug 20^th • 6 mins read