Results for 'Digital Engagement'
MSL People Skills-10 Tips for Better Engagement
MSL people skills, effective communication, digital engagement tips, KOL relationships, pre-call planning
In this episode, Tom Caravela delves into essential people skills for Medical Science Liaisons. He outlines practical tips to enhance interpersonal interactions, such as focusing on making conversations about others and effectively using digital platforms. Tom highlights the importance of remem…
Oct 5th • 25 mins listen
TEXT: Mapping Customer Journeys in a Digital World
Key Opinion Leaders, Digital Communication, Medical Science Liaison, Social Media Engagement, Compassionate Leadership
In this episode, Tom Caravela is joined by Mitchell D’Rozario to explore the challenges and strategies in engaging with Key Opinion Leaders (KOLs). They discuss the importance of understanding digital communication preferences and establishing value through effective timing and methods. T…
Nov 2nd • 33 mins listen
Digital Opinion Leaders: What You Should Know About DOLs
Digital Opinion Leaders, Medical Affairs, MSL engagement strategies, KOL categorization, social media interaction in healthcare
In this episode, Tom Caravela is joined by Omar McMillan to delve into the emerging role of digital opinion leaders (DOLs) in medical affairs. They explore the criteria for identifying DOLs and their significant impact on the industry. The discussion covers effective strategies for MSLs to enga…
Apr 26th • 29 mins listen
What I DO….How I BUILD Relationships
Medical Science Liaison, KOL relationships, MSL Society, professional development, digital engagement
In this episode, Bernadett Mamone shares her educational and professional journey in the medical affairs landscape. She highlights the secrets to becoming a successful MSL, emphasizing the importance of continuous learning and professional development through organizations like HBA, MSL Society, and…
Sep 27th • 42 mins listen
Master Communication Skills to Improve Business Relations
MSL communication skills, Medical Affairs engagement, KOL and HCP engagement, digital tools in MSL, communication trends in Medical Affairs
In this episode, MSL Talk hosts its first live broadcast with panelists Ruth Phillips, Michael Kahn, John Caskey, and Brian Bischel. The conversation centers on enhancing communication skills within MSL teams, tackling deficiencies, and engaging effectively with KOLs and HCPs. The panel discuss…
Oct 25th • 43 mins listen
Utilizing Social Media and Digital Tools in Medical Affairs
MSL effectiveness, digital tools, social media guidelines, KOL engagement, thought leadership
In this episode, Tom Caravela hosts Amanda Lally to explore the growing impact of digital tools and social media in medical affairs. Amanda shares insights on leveraging social media for MSL effectiveness, greater KOL engagement, and improved insights. They discuss digital tools, social media guidel…
Feb 11th • 23 mins listen
How Should Medical Affairs Engage on Social Media
Medical Science Liaisons, social media engagement, healthcare professionals, digital opinion leaders, compliance in medical affairs
In this episode, Tom Caravela and Sarah Snyder delve into the vital role of social media for Medical Science Liaisons (MSLs). They discuss its evolution in medical affairs, platforms for professionals, and the benefits of social engagement for relationship building. Sarah offers insights on balancin…
Mar 25th • 32 mins listen
How Medical Affairs Professionals Should Engage with Digital Opinion Leaders
Digital Opinion Leaders, Medical Affairs, MSL Talk, Paul Ward, Tom Caravela, Medical Watch, AI in Medical Affairs, Digital Engagement, Online Misinformation, Scientific Credibility
In this episode of MSL Talk, Tom Caravela sits down with Paul Ward for an insightful conversation on the evolving role of Digital Opinion Leaders (DOLs) in Medical Affairs. Sponsored by Medical Watch, this episode explores why DOLs matter, how to identify the right ones, and what tools MSLs can use …
May 20th • 37 mins listen