Article
Michael Z. Liao, Dan Lu, Matts Kågedal, Dale Miles, Divya Samineni, Stephanie N. Liu, Chunze Li
Master Communication Skills to Improve Business Relations
Summary
In this episode, MSL Talk hosts its first live broadcast with panelists Ruth Phillips, Michael Kahn, John Caskey, and Brian Bischel. The conversation centers on enhancing communication skills within MSL teams, tackling deficiencies, and engaging effectively with KOLs and HCPs. The panel discusses internal communication challenges, the misalignment of goals in Medical Affairs, and strategies to combat remote communication fatigue. They explore the impact of digital tools, including social media and AI, on MSL engagement. Audience polls provide insights into stakeholder challenges, and panelists offer solutions for unresponsive stakeholders. The episode concludes with future trends in MSL communication.
The MSL Talk Podcast and Momentum Events teamed up for a first ever LIVE broadcast at the Medical Affairs Xcellence Summit, Philadelphia, PA. The live panel discussion was moderated by MSL Talk Host Tom Caravela and the topic was "Master Communication Skills to Improve Business Relations, and MAXimize Internal and External Engagement". Panelists included Bryan Bishel, Ruth Phillips and Michael Kahn.
The panel discussed:
👉 Training practices, techniques and trends that have been effective in developing communication skills for cross functional influence
👉 What skills need to be developed better for new or even seasoned professionals
👉 How professionals can position themselves better when contacting KOLs, DOLs and HCPs in general, gain better insights and create lasting relationships
👉 How an IIT program helps to drastically improve KOL engagement
👉 What engagement will look like in the next 5 years and what new trends might emerge.
MSL communication skills, Medical Affairs engagement, KOL and HCP engagement, digital tools in MSL, communication trends in Medical Affairs
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