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Digital Placements Specialist for Spain

Upwork · Anywhere

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Job Description

We are looking for a professional with experience in media buying, publisher negotiations, and digital placement acquisition to develop a campaign targeting the Spanish market.

The objective is to generate qualified traffic with genuine intent to engage with a section of an informational website.

The URL and specific details of the landing page will be shared with the selected professional.

This project is not focused on acquiring links for SEO or link-building purposes. We are looking for real visibility, impressions, clicks, and relevant users.

Scope of Work

- Research websites, communities, forums, and publishers with audiences in Spain.

- Identify opportunities for banners, contextual placements, sponsored posts, newsletters, section sponsorships, and other formats.

- Request pricing, metrics, and media kits.

- Confirm traffic originating from Spain.

- Negotiate pricing, placement locations, and terms.

Present a shortlist of opportunities for approval.

- Coordinate the publication of the selected placements.

- Configure links with UTM parameters.

- Provide screenshots and a basic performance report.

Types of Websites

The following may be considered:

Sports and football websites.

- General communities and forums.

- Technology, gaming, and entertainment websites.

- Promotions or consumer-focused websites.

- Independent publishers with small to medium authority.

The following will not be considered:

- Digital newspapers or news publications.

- Websites primarily focused on betting, casinos, or tipsters.

- Direct competitors.

- Websites created mainly to sell links.

- Low-quality networks or incentivized traffic sources.

Deliverables

- A list of at least 20 researched websites.

- A shortlist of 5 to 10 opportunities.

- Information about audience, formats, pricing, and contacts.

- A basic campaign proposal.

- Coordination of approved placements.

- A report including impressions, clicks, CTR, CPC, and generated sessions, when this data is available.

Required Profile

- Experience in media buying or direct media purchasing.

- Experience negotiating banners and placements.

- Knowledge of the Spanish digital market.

- Ability to validate publisher traffic and quality.

- Knowledge of GA4 and UTM parameters.

- Strong communication and negotiation skills.

The media-buying budget will be separate from the professional’s fees.

To apply, please share your experience, examples of similar campaigns, working methodology, fees, and availability.
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