The Strategic vs the Scientific MSL

Medical Science Liaisons, MSL communication, strategic advisers, soft skills development, active listening, healthcare ecosystem challenges, AI impact on MSLs

In this episode, Tom Caravela is joined by Joy Morrell to explore the multifaceted role of Medical Science Liaisons (MSLs) in medical affairs. They discuss the critical importance of dialogue over monologue in MSL communication, emphasizing the need for both scientific expertise and soft skills deve…

Jun 10^th • 26 mins listen

From Interactions to Impact: How Medical Affairs Can Prove Its Value

Medical Affairs, SMART framework, scientific ROI, share of scientific voice, business case for SMART metrics, insights versus impact measurement, metric analysis, strategic impact, message alignment ROI, influence of Medical Affairs, implementation of SMA

In this episode, Tom Caravela is joined by Lusine Kodagolian to discuss how to measure the value of medical affairs. They explore the SMART framework, emphasizing its application in measuring scientific ROI and share of scientific voice. The discussion highlights the balance of various metrics and h…

Aug 12^th • 32 mins listen

Empowering Breast Cancer Patients: Biomarker Breakthroughs & Self-Advocacy

Rebecca Previs, Suzanne Garner, breast cancer, digital, biomarker, genetic testing, advocacy

Suzanne Garner’s journey shows how education, advocacy, and technology are reshaping breast cancer patient care and clinical trial access.

Oct 19^th • 26 mins listen