Results for 'social media engagement'
MSL Talk: Tom Caravela, Mitchell D’Rozario
TEXT: Mapping Customer Journeys in a Digital World
Key Opinion Leaders, Digital Communication, Medical Science Liaison, Social Media Engagement, Compassionate Leadership
In this episode, Tom Caravela is joined by Mitchell D’Rozario to explore the challenges and strategies in engaging with Key Opinion Leaders (KOLs). They discuss the importance of understanding digital communication preferences and establishing value through effective timing and methods. T…
Nov 2nd • 33 mins listen
MSL Talk: Tom Caravela, Omar McMillan
Digital Opinion Leaders: What You Should Know About DOLs
Digital Opinion Leaders, Medical Affairs, MSL engagement strategies, KOL categorization, social media interaction in healthcare
In this episode, Tom Caravela is joined by Omar McMillan to delve into the emerging role of digital opinion leaders (DOLs) in medical affairs. They explore the criteria for identifying DOLs and their significant impact on the industry. The discussion covers effective strategies for MSLs to enga…
Apr 26th • 29 mins listen
MSL Talk: Tom Caravela, Bruno Larvol
How MSLs can WIN with Social Media in Medical Affairs
Medical Science Liaisons, Social Media Engagement, Compliance Concerns, Professional Brand, Social Media Listening
In this episode, Tom Caravela is joined by Bruno Larvol to explore the intersection of medical science liaisons (MSLs) and social media. They discuss the importance of social media engagement, addressing compliance concerns, and the value of social media listening for MSLs. The conversation inc…
Jan 3rd • 37 mins listen
MSL Talk: Tom Caravela, Amanda Lally
Utilizing Social Media and Digital Tools in Medical Affairs
MSL effectiveness, digital tools, social media guidelines, KOL engagement, thought leadership
In this episode, Tom Caravela hosts Amanda Lally to explore the growing impact of digital tools and social media in medical affairs. Amanda shares insights on leveraging social media for MSL effectiveness, greater KOL engagement, and improved insights. They discuss digital tools, social media guidel…
Feb 11th • 23 mins listen
MSL Talk: Tom Caravela
How Should Medical Affairs Engage on Social Media
Medical Science Liaisons, social media engagement, healthcare professionals, digital opinion leaders, compliance in medical affairs
In this episode, Tom Caravela and Sarah Snyder delve into the vital role of social media for Medical Science Liaisons (MSLs). They discuss its evolution in medical affairs, platforms for professionals, and the benefits of social engagement for relationship building. Sarah offers insights on balancin…
Mar 25th • 32 mins listen