Results for 'business insights'
MSL Talk: Tom Caravela, Ryan Norman
Engagement Strategies: Crafting Your Story to Clinical Professionals
pharmaceutical industry, clinical expertise, business insights, MSL role, virtual engagements
In this episode, Ryan Norman joins Tom Caravela to discuss his journey into the pharmaceutical industry and how he successfully blended clinical expertise with business insights in his role as an MSL. Ryan delves into effective strategies for preparing for KOL meetings, aligning messaging with …
Sep 14th • 31 mins listen
MLS Talk: Tom Caravela, Lusine Kodagolian
From Interactions to Impact: How Medical Affairs Can Prove Its Value
Medical Affairs, SMART framework, scientific ROI, share of scientific voice, business case for SMART metrics, insights versus impact measurement, metric analysis, strategic impact, message alignment ROI, influence of Medical Affairs, implementation of SMA
In this episode, Tom Caravela is joined by Lusine Kodagolian to discuss how to measure the value of medical affairs. They explore the SMART framework, emphasizing its application in measuring scientific ROI and share of scientific voice. The discussion highlights the balance of various metrics and h…
Aug 12th • 32 mins listen