Article
Forbes Books Press Release Official
The Value of Social Listening for MSL Success
Summary
My guests this week are Vandana Grover, Sr Director, Head of Digital Strategy and Innovation at Eisai and Stevan Tomich, Lead Omni Channel Strategist at AbbVie who discuss the value of social listening for MSL success.
Key Points
- Understanding and leveraging social listening can significantly enhance an MSL's ability to stay informed about HCPs' perceptions, treatment preferences, and emerging data trends.
- Being adept at social listening allows MSLs to gather real-time insights and sentiment analysis from HCPs and patients, which can be invaluable for pre-call planning and strategic engagement.
- MSLs should be cautious to adhere to their company's compliance guidelines, focusing more on listening rather than engaging directly with HCPs and patients on social media platforms.
social listening, MSL success, digital strategy, innovation, healthcare professionals
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