Vice President, Digital Marketing & Marketing Analytics

The Vice President of Digital Marketing & Marketing Analytics will oversee the strategy, execution, optimization, and measurement of digital marketing programs while advancing marketing technology and analytics capabilities.

This individual will champion innovation, foster a culture of continuous improvement and experimentation, and leverage emerging technologies, including AI-powered marketing solutions, to improve effectiveness, efficiency, and business outcomes.

Success in this role requires a strong balance of leadership, technical expertise, business acumen, and the ability to influence stakeholders at all levels of the organization.

Key Responsibilities

Digital Marketing Strategy & Leadership


- Develop and lead a comprehensive digital marketing strategy across multiple channels, platforms, and audience segments.
- Align marketing initiatives with organizational growth objectives, customer acquisition goals, and revenue targets.
- Build, mentor, and lead a high-performing digital marketing team.
- Drive innovation and best practices across digital marketing programs.
- Evaluate industry trends and emerging technologies to maintain a competitive advantage.


Marketing Technology & Innovation


- Assess and optimize the marketing technology ecosystem, identifying opportunities to improve scalability, automation, and performance.
- Develop a strategic roadmap for marketing technology investments and platform enhancements.
- Partner with technology teams to ensure seamless integration, governance, security, and data management.
- Lead the evaluation and implementation of emerging marketing technologies and AI-powered solutions.
- Promote innovation through responsible adoption of automation, predictive analytics, and personalization technologies.


Marketing Analytics & Performance Measurement


- Establish and oversee marketing analytics frameworks that connect activities directly to business outcomes.
- Develop KPI dashboards, reporting structures, and executive-level performance insights.
- Utilize attribution modeling, testing methodologies, and performance analytics to optimize marketing investments.
- Deliver actionable recommendations that improve campaign effectiveness and return on investment.
- Drive a culture of data-informed decision making throughout the marketing function.


Demand Generation & Conversion Optimization


- Lead digital demand generation, lead acquisition, and conversion optimization initiatives.
- Oversee SEO, SEM, paid media, content distribution, email marketing, and digital acquisition programs.
- Improve customer journeys and digital experiences to maximize engagement and conversion.
- Partner with sales and business development leaders to strengthen lead quality and pipeline performance.
- Ensure alignment between marketing and sales metrics, reporting, and growth objectives.


Executive Influence & Cross-Functional Leadership


- Serve as a trusted advisor to executive leadership on marketing strategy, technology investments, and growth initiatives.
- Develop compelling business cases and ROI analyses for strategic investments.
- Present performance insights and recommendations to senior stakeholders.
- Foster strong collaboration across marketing, sales, technology, and operations teams.
- Balance innovation with fiscal responsibility and measurable business impact.


Required Qualifications


- Bachelor's degree in Marketing, Business, Analytics, Communications, or a related discipline.
- MBA or advanced degree preferred.
- 15+ years of progressive experience in digital marketing, marketing technology, marketing operations, or marketing analytics.
- Significant leadership experience managing teams and developing high-performing talent.
- Demonstrated success leading digital transformation initiatives and marketing technology implementations.
- Strong knowledge of modern martech platforms, CRM systems, marketing automation tools, analytics solutions, and AI applications.
- Deep expertise in digital marketing performance measurement, attribution modeling, and ROI analysis.
- Experience partnering with sales and technology stakeholders on enterprise-wide initiatives.
- Exceptional communication, presentation, and executive influencing skills.
- Proven ability to thrive in fast-paced, evolving environments.


Preferred Experience


- Enterprise-level digital marketing leadership.
- B2B marketing experience.
- Marketing automation and CRM platform expertise.
- AI-driven marketing strategy and implementation.
- Advanced analytics, business intelligence, and dashboard development.
- Revenue operations, lead lifecycle management, and customer acquisition optimization.