Marketing Manager

Position Summary





NSC Staffing is seeking a hands-on, results-oriented Marketing Manager to lead and execute the organization's day-to-day marketing function across multiple divisions. This is a true player-coach role. The ideal candidate has personally executed successful marketing programs across content, digital, social media, email marketing, branding, and demand generation, and now leverages that experience to lead, coach, and develop others. This individual will remain actively involved in execution while providing strategic direction, operational leadership, and performance oversight.





Key Responsibilities





Marketing Operations & Project Management





· Own the marketing intake process, including prioritization, assignment, scheduling, and delivery of all marketing requests.

· Administer and champion the organization's marketing ticketing system.

· Manage publishing calendars and campaign schedules across divisions.

· Partner closely with Sales, Recruiting, Operations, and division leadership.





Marketing Strategy & Demand Generation





· Help develop and execute a comprehensive, data-driven marketing strategy.

· Lead demand generation initiatives supporting client acquisition and candidate attraction.

· Support lead acquisition, nurturing, and conversion optimization efforts.

· Establish and monitor KPIs tied to pipeline growth and revenue contribution.

· Evaluate campaign performance and marketing ROI.





Marketing Technology & Analytics





· Own and optimize the marketing technology ecosystem.

· Partner to improve CRM, ATS, and marketing platform integration.

· Manage marketing automation platforms and workflows.

· Ensure accurate campaign tracking and attribution.

· Develop executive dashboards and reporting frameworks.





Market Intelligence, Competitive Analysis & AI Content Development





· Conduct market research and competitive analysis.

· Continuously train NSC's AI content knowledge base.

· Translate market intelligence into content strategy and recommendations.





Social Media & Campaign Management





· Plan, manage, and measure social media campaigns.

· Optimize strategies based on performance data.





Editorial Quality & Brand Stewardship





· Serve as editor of record for marketing deliverables.

· Maintain brand architecture and visual identity standards.





Team Leadership & Development





· Lead and develop internal marketing staff and external partners.

· Participate in hiring, onboarding, and workforce planning.





Brand Store & Branded Asset Management





· Manage brand store, vendors, and branded merchandise programs.





Budget Management & Executive Reporting





· Assist in developing and managing the annual marketing budget.

· Manage agency and vendor relationships.

· Optimize marketing investments and ROI.

· Prepare executive-level performance reporting.





Qualifications





Experience





5+ years of progressive marketing experience with hands-on execution across content, digital, social, email, brand management, and demand generation. Experience with CRM, marketing automation, analytics, AI tools, and project leadership preferred.

Education

Bachelor's degree in Marketing, Communications, Business, or a related field required.





Key Competencies





· Player coach leadership. Credible in the work, effective in directing it, generous in teaching it.

· Operational discipline. Tickets triaged, projects scheduled, deadlines met, nothing dropped.

· Editorial judgment. A sharp eye for quality, accuracy and brand voice on everything that ships.

· AI fluency. Comfortable training, prompting and supervising AI systems as a daily part of the job.

· Curiosity about the business. Draws real knowledge out of segment leaders and turns it into content advantage.

· Data informed decisions. Reads the numbers and adjusts, rather than defending the plan.

· Cross functional collaboration. Works easily with Sales, Recruiting, Operations and leadership.

· Clear communication. Concise in writing, confident presenting to executives.