Digital Strategist

Role Overview


- Advise clients on marketing, brand, customer experience, growth, and digital transformation strategies.
- Develop innovative approaches to marketing and customer experience, incorporating emerging technologies such as GenAI and agentic AI.
- Translate consumer, market, cultural, and competitive insights into actionable strategies that drive business growth and customer engagement.






Key Responsibilities


- Develop marketing and customer experience strategies using research, segmentation, personas, customer journeys, roadmaps, and business cases.
- Conduct brand, marketing, and experience assessments to identify performance gaps, opportunities, and industry best practices.
- Generate strategic insights across consumers, culture, competitors, categories, and market trends to support business decisions.
- Lead collaborative workshops using design thinking and change-management techniques to develop innovative ideas and align stakeholders.
- Advise clients on digital and emerging technologies, including GenAI and agentic AI, to enhance customer experiences and business capabilities.
- Partner with creative, design, data, technology, and content teams to translate strategy into integrated execution plans.
- Support business development initiatives, consulting proposals, and growth opportunities across marketing, experience, and digital transformation.
- Develop new consulting methodologies and offerings to address evolving market and client needs.






Qualifications & Skills


- 7+ years of experience in consulting, agency, or strategy roles focused on marketing, brand, growth, digital transformation, or customer experience.
- Strong understanding of business growth, marketing strategy, customer experience, strategic planning, and digital transformation.
- Ability to connect consumer behavior, culture, technology, and brand strategy to develop creative business solutions.
- Familiarity with marketing and CX technologies such as CRM, CDP, and CX platforms.
- Strong analytical, presentation, communication, collaboration, and stakeholder management skills.
- Comfortable managing multiple workstreams in complex and ambiguous environments.
- Technically savvy with a strong interest in emerging technologies, particularly GenAI and agentic AI.
- Bachelor’s degree in Business, Management, Marketing, or a related field; master’s degree preferred.
- Experience across industries such as consumer goods, retail, manufacturing, financial services, or technology is preferred.
- Proficiency with tools such as PowerPoint, Excel, Figma/FigJam, Qualtrics, and market research platforms.