Article
Avi Cherla, MSc; Huseyin Naci, MHS, PhD; Aaron S. Kesselheim, MD, JD, MPH; Bishal Gyawali, MD, PhD; Elias Mossialos, MD, PhD
What's Next: Co-creating the next reality for Field Medical after a crisis with Craig Simms
Summary
Today I have Craig Simms, CEO of Amplify Consulting Services and Former MSL Director of Astellas Pharma. Our topic for today is What’s Next: Co-creating the next reality for field medical teams following a global crisis. Really interesting topic, you’re going to enjoy it.
Key Points
- What Craig is hearing from leaders in pharma, biotech, and medical device companies right now
- Framework and powerful questions
- Staying medically relevant, creating value, and value proposition
- Advice to medical affair leaders in handling moral issues and getting people back to work (once the crisis is over)
Amplify Consulting Services, field medical teams, pharma leadership, medical value proposition, biotech industry insights
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