Case Study (US)

The Challenge

• Client needed comprehensive, scalable and innovative model.​
• Goal: Cost-effectively supplement field based MSL team to provide national coverage.​
• Objective: Share newly published guidelines with KOLs and gain key strategic insights.

The Approach

• Highly trained representatives in our medical dialogue center contacted 3,368 gastroenterologists. ​
• Recruit, train and integrate a contact center based MSL team. ​
• Efficiently engage KOLs with valuable data and build key relationships.​
• Establish and align KPIs to top priorities.

The Results

• Virtual Engagements/vMSLs per day: 2-3.
• Grew KOL target universe by 120%.
• Exceeded insights gained goal by 600%.
• Gained insights on 97% of calls.
• Key insights gained per call: 12~.
• 98% of KOLs agreed to follow-up calls.

We are delighted with the program, model and activities to date. ​We have already seen great access to our targeted physicians and the insights gleaned have validated some of our assumptions and informed future decision making. Another great partnership with Inizio.

-Senior Director, Medical Strategy