MSL strategies pre-call planning virtual meetings medical affairs professional presence

Top MSL Goals for the New Year and how to achieve tremendous success

by MSL Talk: Tom Caravela, Laurie Broman
· The Carolan Group

Jan 12^th 2021
29 mins
E37

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Summary

In this episode, Laurie Broman joins to share her expertise on effective strategies for MSLs in the current landscape. Laurie delves into the importance of pre-call planning and setting performance goals, and offers insights into understanding the scientific continuum. She discusses the role of technology and strategies for virtual meetings, contrasting virtual and in-person interactions in medical affairs. The conversation also covers interviewing and maintaining professional presence in the post-COVID era. Laurie provides tips on staying motivated and organized in 2021, concluding with her contributions and advice for MSLs. The episode wraps up with a farewell and a reminder to subscribe.

My special guest today is Laurie Broman, Director of Field Medical Affairs at Astrazeneca and we discuss goal setting for the new year and how to ensure tremendous success.

In this episode we discuss:

Who is Laurie and what she does
The importance of going into the New Year with established goals
The most important goals for MSLs as we look to 2021
Her thoughts on email engagement
How she thinks the future of interview will be
Her opinion of what 2021 will look like for field medical and what MSLs might expect
Her advice to help people stay focused and on track
Her opinion of what 2021 will look like for field medical and what MSLs might expect
Other advice she can you offer those that are looking to find success and performance this year