Podcast
MSL Talk: Tom Caravela, Conor McGladrigan, Kevin Peterson
Never Split the Difference
Summary
In this weeks episode, Linda Traylor, VP, Head of Medical Excellence at Acceleration Point and Josh Yoder, Sr Medical Science Liaison at Aurinia, discuss the book, Never Split the Difference by Chris Voss, a MUST read for MSLs and Medical Affairs Professionals.
Learn more about…
👉 How to use tactical empathy and active listening
👉 What is mirroring and how can it be used in field medical?
👉 How to use labeling, also called naming
👉 What are calibrated questions and how can MSLs use them
👉 What is the 7-38-55 rule and why is it so important
Medical Science Liaison, tactical empathy, active listening, calibrated questions, 7-38-55 rule
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