Medical Affairs
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Driving Therapeutic Impact: A Novel Model for Strategic Medical Affairs Integration
Summary
Integrating Medical Affairs early in drug development transforms the process by enhancing scientific strategies and stakeholder engagement.
This approach bridges clinical and commercial perspectives, enabling comprehensive evidence generation and cross-functional insights. By aligning stakeholders, informing study design, and addressing market needs alongside clinical goals, it offers a competitive edge in bringing innovative treatments to market, potentially redefining the development journey.