Article
Omer Ben‐Aharon, Racheli Magnezi, Moshe Leshno, and Daniel A. Goldstein
Best Practices and Creative Ways to Gain KOL Access During COVID-19
Summary
In this episode, Tom Caravela speaks with Jason Demuth about his journey from retail pharmacy to the pharmaceutical industry. Jason shares his experiences engaging Key Opinion Leaders (KOLs) during COVID, emphasizing the strategic use of social media and email communication. The discussion explores the future of KOL access and offers strategies for aspiring MSLs. Jason compares roles in big pharma versus small pharma and highlights the importance of networking and recruiters in advancing MSL careers. The episode concludes with Jason's final thoughts and advice, alongside a call for listener engagement.
My guest today is Jason Demuth, Director, Medical Science Liaison at Strongbridge Bio shares creative ways to reach and access KOLs during COVID-19.
In this episode we discuss:
- Jason’s background
- His journey and getting his first MSL role
- Creative ideas and ways to access KOLs
- His perspective on LinkedIn and Facebook for KOL engagement
- Email interaction with KOLs
- What is the future going to look like in terms of access in Jason’s perspective
- His advice for new MSLs or those breaking into the role
- Jason’s advice for MSLs and/or MSL Leaders as we look to the future
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