Social Media Marketing Manager

RESPONSIBILITIES


- Identify, vet, and build relationships with relevant KOLs/influencers aligned with brand positioning and target audience
- Own end-to-end KOL campaign management: outreach, contract negotiation, briefing, content approval, and performance tracking
- Serve as the primary point of contact for KOLs, ensuring timely communication, deliverable schedules, and payment coordination
- Coordinate cross-functionally with PR, product, and legal teams to ensure KOL content is compliant and on-brand
- Measure and report KOL campaign ROI (engagement, reach, conversions, sentiment) and refine partnership strategy based on results
- Maintain a KOL database/CRM tracking relationship status, past collaborations, and performance history
- Develop and execute social media strategies aligned with business objectives, including editorial calendars and campaign planning
- Create and curate content (text, images, video) tailored to each platform and audience
- Manage community engagement — responding to comments, DMs, and fostering follower relationships






Typical Qualifications


- Bachelor's degree or above
- 2+ years of experience in social media marketing, with prior KOL/influencer management experience strongly preferred
- Strong negotiation, relationship-management, and communication skills — critical given the elevated KOL focus
- Familiarity with SEO is a plus