Senior Marketing Manager

This employer is a fast-growing cybersecurity company focused on helping organizations proactively identify and fix exploitable attack vectors. They offer a platform that delivers autonomous penetration tests and assessment operations for various environments.





The Role

• Develop and execute integrated marketing campaigns tailored for the Federal and Public Sector market, aligning with government procurement cycles and budget timelines.

• Segment the market and collaborate with sales leadership to identify target accounts and map key stakeholders within priority agencies and programs.

• Design and implement multi-channel campaigns leveraging digital tactics, content, webinars, and industry media to reach government entities.

• Partner with channel teams, distributors, and resellers on joint demand generation and co-branded initiatives.

• Measure campaign performance against defined KPIs, including agency engagement, pipeline generation, and conversion rates, providing optimization recommendations.





What You'll Need

• 6+ years of B2B campaign, demand generation, or ABM experience, with a significant focus on the Federal or Public Sector market.

• Deep understanding of Federal buying motions, procurement constraints, budget cycles, and channel-led sales.

• Proven track record of driving pipeline across Civilian, DoD, Defense Industrial Base (DIB), or State, Local, and Education (SLED) segments.

• Familiarity with Federal cybersecurity frameworks such as FedRAMP, CMMC, FISMA, and CISA KEV.





What's On Offer

• Annual salary of $145,000 – $185,000.

• Eligibility for an equity package in the form of stock options.

• Opportunities for career development within a dynamic and growing team.

• A collaborative and innovative work environment.





Apply via Haystack today!