Senior Market Insights & Analytics Officer

**Key Responsibilities**

• Understands about field survey in FMCG/Beverages.

• Design questionnaires and conduct surveys to collect relevant market data

• Update and develop monthly and yearly plan for market survey

• Organize and conduct market survey, evaluate, and analyze findings of consumers' behavior and perception, competitors' tactics, activities and market share of beer and soft drinks.

• Checks and monitor all of competitors' movement with VBL's Sales and Agent performances in the market, then filter for key finding issue from market.

• Prepare monthly finding reports from field visited that evaluates how the key sales and marketing strategies are presented to all stakeholders.

• Ad-hoc Support NCP redemption at VBL concert.

• Ad-hoc Competitor's concert/events observation

• Daily Tracking Competitors by desk research

• Weekly Consolidated Market Intelligence Report

• Weekly/Monthly Market Reports from field visited.

• Coordinated all management for field reports (Ad-hoc)

**Job Requirements:**

• Degree in Business Administration/ Analytics/ Studies, Commerce or Management

• At least 1-2 years' experience in beverage products/market and customer preferences

• Strong interpersonal skills and an ability to build rapport with sales team and customer

• Experience in presenting to group or teaching preferred, willing to do extra works

• Have knowledge familiarity with market survey, sales, marketing strategy and data collection report

• Be able to fieldwork and willing to travel for task assigned, honest and confidential person

• Reliability and Independence with work assigned from line manager

• Accountability, Initiative, creativity, and stay with work quality and accuracy

• Strong communication skill, planning and organizing

• Computer skills: Basic knowledge of Microsoft Office programs

• Languages: Good command of the English language; written and spoken,

• Essential skills: Highly numerate with logical thinking skill

• Training: Knowledge and understanding of the FMCG industry

• Personal qualifications: Good interpersonal skills using leadership

• Require travelling: 70% willing to field sales