Marketing Director, Commercialization & Launch Strategy

About The Job
The Marketing Director; Commercialization and Launch Strategy is a strategic leader within the Foundation Medicine Clinical Marketing organization, responsible for driving commercialization and launch excellence across the company’s product and service portfolio. This role leads the development of integrated commercial strategies that translate innovation into successful market introductions, adoption, and sustained business impact. Working cross-functionally with partners across Product, Marketing, Sales, Medical, Legal, and other key functions, the Director leads commercial strategy across the launch lifecycle, from early planning and market readiness through post-launch optimization. The role also champions launch excellence, establishing scalable processes, best practices, and continuous improvement to strengthen commercial execution across the portfolio.
Key Responsibilities
Lead the development and execution of integrated commercialization and launch strategies across the clinical portfolio, grounded in business objectives, market dynamics, customer needs, and competitive insights
Own the end-to-end commercial launch process, from early strategy and readiness, through performance measurement, and post-launch optimization
Serve as a cross-functional leader for launches, aligning Product, Marketing, Sales, Medical, Market Access, Legal, and other key stakeholders around strategy, priorities, milestones, and measures of success
Translate market research, customer insights, field intelligence, competitive dynamics, and performance data into actionable strategies and recommendations that drive adoption and business growth
Continuously evolve launch excellence capabilities, frameworks, processes, and best practices to improve the consistency, efficiency and impact of product launches across the portfolio
Define launch objectives, KPIs and success measures, monitor commercial performance, and identify opportunities to optimize strategy and execution
Partner with senior leadership to prioritize initiatives, resolve barriers, and ensure commercial resources are aligned to the highest-impact portfolio opportunities
Represent marketing in strategic portfolio and business discussions, bringing customer perspective to key investment and prioritization decisions
Partner with international stakeholders to build launch strategies that drive global growth and expansion
Ensure all activities are conducted in accordance with Foundation Medicine legal and compliance requirements
Travel up to 25% of the time
Other duties as assigned
Comply with FMI's attendance policies
Qualifications
Basic Qualifications:
Bachelor’s degree
12+ years of progressive experience in clinical diagnostics marketing, with demonstrated experience leading complex commercialization and product launches
Preferred Qualifications
MBA
Oncology and/or molecular diagnostics experience
Global commercialization or launch experience
Demonstrated ability to lead through influence, align senior and cross-functional stakeholders, and drive decisions in a matrixed organization
Strong strategic and analytical capabilities with the ability to synthesize market, customer, competitive, and performance insights into actionable recommendations
Ability to manage multiple high-priority initiatives while maintaining focus on strategic objectives and delivering against commitments
Exceptional communication and presentation skills, including the ability to simplify complex clinical, scientific, and commercial concepts for diverse audiences
Strong business acumen, judgment, and problem-solving skills, with a track record of navigating ambiguity and complex business challenges
Demonstrated ability to build trusted partnerships across Marketing, Product, Sales, Medical, Market Access, and other functions
High degree of accountability, adaptability, and integrity
Proven ability to develop, communicate, and execute commercial strategies that translate business objectives and customer insights into measurable outcomes
Demonstrated success leading complex, cross-functional initiatives and influencing stakeholders without direct authority
Understanding of HIPAA and the importance of patient data privacy
Commitment to reflect FMI’s values: Integrity, Courage, and Passion
The expected salary range for this position based on the primary location of Remote is $174,160 - $217,700 per year. The salary range is commensurate with Foundation Medicine’s compensation practice and considers factors including, but not limited to, education, training, experience, external market conditions, criticality of role, and internal equity. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for Foundation Medicine's benefits.