Head Of Brand And Marketing
Public Veil · NY
FULL-TIME
Posted Sep 9, 2026
Job Description
About Public Veil
Public Veil, based in NY, is a fast-growing women's essentials brand redefining luxury basics at shockingly low prices. We're a small, scrappy team building something special — and we move fast.
The Role
Own all brand, marketing, content, influencer, and growth for Public Veil. This person will be responsible for the overall brand image, content quality, marketing strategy, creator ecosystem, and growth execution across all channels. This is not a management role. We are looking for someone hands on who is comfortable working on a small team and wearing many hats.
Key Responsibilities
- Lead all marketing efforts for the brand — from strategy and planning through execution across every channel
- Final say on all brand aesthetic, taste, and creative direction
- Own all content across TikTok, Instagram, ads, email/SMS, and the website/product pages
- Create, direct, and appear in content, campaign content, and social content
- Manage hiring and recruiting of internal and external content creators, influencers, editors, photographers, agencies, and freelancers
- Lead influencer, gifting, ShopMy, LTK, affiliate, and UGC strategy and execution
- Manage paid media strategy and creative performance across all channels
- Use AI and creative tools to produce high-volume content efficiently
- Develop unconventional marketing ideas, viral moments, partnerships, and growth tactics
- Track performance (CAC, ROAS, conversion) and scale what works
- Own the full marketing strategy for every launch and drop — including content, creator strategy, paid amplification, rollout timing, messaging, and sell-through strategy
Must Have
- Exceptional taste and style
- Strong creative instincts and understanding of fashion/content culture
- Hands-on mentality, not just a manager
- Obsessed with both branding and conversion
- Experience in a small fashion, beauty or jewelry DTC brands
- Experience working on paid meta campaigns and influencer marketing
Compensation
- $130K - $180K DOE
Location
- Mon - Thurs NYC office, Friday remote
Public Veil, based in NY, is a fast-growing women's essentials brand redefining luxury basics at shockingly low prices. We're a small, scrappy team building something special — and we move fast.
The Role
Own all brand, marketing, content, influencer, and growth for Public Veil. This person will be responsible for the overall brand image, content quality, marketing strategy, creator ecosystem, and growth execution across all channels. This is not a management role. We are looking for someone hands on who is comfortable working on a small team and wearing many hats.
Key Responsibilities
- Lead all marketing efforts for the brand — from strategy and planning through execution across every channel
- Final say on all brand aesthetic, taste, and creative direction
- Own all content across TikTok, Instagram, ads, email/SMS, and the website/product pages
- Create, direct, and appear in content, campaign content, and social content
- Manage hiring and recruiting of internal and external content creators, influencers, editors, photographers, agencies, and freelancers
- Lead influencer, gifting, ShopMy, LTK, affiliate, and UGC strategy and execution
- Manage paid media strategy and creative performance across all channels
- Use AI and creative tools to produce high-volume content efficiently
- Develop unconventional marketing ideas, viral moments, partnerships, and growth tactics
- Track performance (CAC, ROAS, conversion) and scale what works
- Own the full marketing strategy for every launch and drop — including content, creator strategy, paid amplification, rollout timing, messaging, and sell-through strategy
Must Have
- Exceptional taste and style
- Strong creative instincts and understanding of fashion/content culture
- Hands-on mentality, not just a manager
- Obsessed with both branding and conversion
- Experience in a small fashion, beauty or jewelry DTC brands
- Experience working on paid meta campaigns and influencer marketing
Compensation
- $130K - $180K DOE
Location
- Mon - Thurs NYC office, Friday remote
Additional Details
- City
- NY
- Country
- US
Apply and matching require a free OVN account. Browse listings anytime without signing in.