Executive Director, Channel Strategy and Digital Innovation

Location: East Hanover, United States or Basel, Switzerland (see separate posting).

Relocation Support: This role is based in East Hanover, United States.

Novartis is unable to offer relocation support: please only apply if accessible. Imagine shaping how one of the world’s leading pharma companies connects with audiences across every digital touchpoint.

The Executive

Director of Corporate Channel Strategy & Digital Marketing Innovation is a senior leader responsible for building a connected digital ecosystem that brings together corporate channels, AI-enabled marketing capabilities, intelligent experiences, and emerging technologies to strengthen discoverability, trust, engagement, and business value across human and AI-mediated environments. This role leads the strategy, governance, experimentation, optimization, and innovation agenda for corporate-owned channels, including global web platforms, visibility, social ecosystems, emerging AI interfaces, and digital experience infrastructure. Operating at the intersection of strategy, innovation, analytics, and technology, they lead the development of integrated digital marketing frameworks (across owned and paid), builds omnichannel capability, and ensures performance-driven content delivery to priority audiences utilizing AI, SEO, and AEO.

This is a business-critical, future-forward leadership position designed to build and scale a modern channel ecosystem that delivers impact at speed and at scale. You’ll bring the full power of omnichannel marketing, performance data, platform thinking, and digital storytelling into a unified strategy to elevate corporate brand relevance, marketing ROI, and our reputation as an innovative medicines company.

Key Responsibilities Define and execute the global strategy for corporate digital channels and audience engagement. Build AI-enabled digital experiences that improve personalization, discoverability, and stakeholder impact. Lead omnichannel marketing initia