Director Of Marketing

Property Description



Join the Team at FORTH Hotel and Club - Atlanta's Most Exciting Destination!

Step into the energy of Atlanta at FORTH Hotel and Club, where modern luxury meets creative spirit. Designed to bring people together, FORTH blends boutique hospitality with an elevated social experience-featuring stylish rooms, buzzing restaurants and bars, and a vibrant members' club that celebrates culture, community, and connection.



As part of our team, you'll have the chance to help shape a one-of-a-kind hotel experience in the heart of the city. If you're passionate about service, thrive in dynamic environments, and want to be part of something bold and new-this is where your next chapter begins.



Overview



The Director of Marketing is a strategic leader, creative problem solver, innovative thinker, and cross-functional collaborator. The ideal candidate demonstrates strong self-management and self-leadership skills, anticipating the needs of stakeholders, proactively addressing gaps, and continually evolving marketing practices in order to remain relevant, driving desired results.



While the person in this role reports to the Director of Sales & Marketing, they are responsible for nurturing close relationships with other departments, both at the property, corporate, and ownership levels to ensure marketing strategy support needs and goals of all revenue producing areas are met.



In this role, the Director of Marketing is responsible for the development and execution of the property-level marketing plan consisting of relaunch and reopening strategies and campaigns promoting on-brand messaging to customers through traditional, digital, and social media channels. The person in this role is responsible for collaborating with hotel and F&B leaders and above property team members to create thoughtful partnerships, programming, and activation, then integrating that content into targeted campaigns to drive consumer awareness and preference, increasing market share, and building broader asset and brand awareness. This role focuses on showcasing property and venue programming, activation and promotions to hotel guests, local patrons, and destination visitors.




This is a hands-on role for a marketing professional who thrives on collaboration, storytelling, and results. Strong Food & Beverage experience is a plus.



Responsibilities



Strategic Leadership


- Develop and execute a comprehensive annual marketing plan that drives brand awareness, revenue, and market share across all business segments.
- Partner with sales, revenue management, F&B, and operations teams to align marketing strategies with hotel performance goals.
- Manage branding, digital marketing, CRM, and public relations agencies, ensuring all deliverables meet property and ownership expectations.
- Establish and maintain strong relationships with ownership, corporate leadership, and external partners.


Digital & Social Media Marketing


- Oversee all digital marketing campaigns, including paid media, SEO/SEM, and social advertising, ensuring ROI and performance metrics are achieved.
- Manage and optimize the property's websites, CRM systems, and Analytics to track engagement and conversions.
- Stay current with AI-driven marketing tools, emerging technologies, and evolving digital trends to ensure the hotel remains at the forefront of innovation.
- Lead social media strategy, content creation, and agency partnerships across Instagram, Facebook, LinkedIn, and other relevant platforms.


Brand Development & Partnerships


- Define and protect the hotel's brand identity, ensuring consistent and compelling messages across all touchpoints.
- Create partnerships within the local community, tourism boards, and global travel networks to enhance visibility and brand reputation.
- Collaborate with culinary and event teams to promote on-property activations, dining experiences, and lifestyle programming.


Public Relations & Media


- Manage PR agency relationships, ensuring proactive pitching, story development, and media visits are effectively executed.
- Oversee press materials, media itineraries, and influencer collaborations.
- Track media coverage and share regular reporting with ownership and leadership teams.


Measurement & Reporting


- Aggregate insights from internal systems and agencies to create data-driven reports that guide forward strategy.
- Monitor KPIs across channels, including website traffic, ROAS, engagement rates, au




Skills:

Advertising, Artificial Intelligence (AI), Brand Marketing (Branding), Brand Messaging, Brand Strategy, Campaigns, Consumer Branding, Content Development, Cross-Functional, Customer Relations, Customer Relationship Management (CRM), Customer Relationship Management (CRM) Systems, Digital Media, Emerging Technology, Facebook, Food and Beverage Industry, Leadership, LinkedIn, Market Share, Marketing, Marketing Campaign, Marketing Plan, Marketing Strategy, Materials Tracking, Online Marketing, Partner Sales, Performance Metrics, Problem Solving Skills, Public/Media/Press/Analyst Relations, Restaurant, Return on Investment (ROI), Revenue Management, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Social Media Marketing, Storytelling, Systems Analysis, Travel Industry, Website Traffic, Willing to Travel



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Davidson Hospitality Group