Job title: Director of Brand Strategy and Commercial Integration – Patient Support Services, Rare Hem and OncologyLocation: Cambridge, MA About the Job Sanofi Rare Hem and Oncology Patient and Provider program offers a comprehensive set of services that support patients, their caregivers, and healthcare providers. The Program provides support to patients on product education, access to therapy. The Program's operations team provides support to healthcare providers by helping their patient's access therapy as quickly as possible. The Brand Strategy & Commercial Integration Lead serves as the strategic partner to commercial brand teams, architecting the integration of patient services into commercial strategy and execution. This role leads annual brand planning, customer insights strategy, and brand messaging while ensuring patient support programs drive measurable business outcomes across the rare hematology and oncology portfolio.This individual serves as the primary point of contact to Brand Leadership, owns the annual brand planning cycle for patient support programs, leads commercial messaging strategy across all touchpoints, and drives Plan of Action (POA) planning to ensure cross-functional alignment. This role requires a strategic leader with deep commercial acumen, brand marketing expertise, and the ability to translate patient support program capabilities into compelling brand value propositions that drive measurable business results.Serve as the strategic partner to commercial brand teams, architecting the integration of patient services into commercial strategy and execution. Lead annual brand planning, customer insights strategy, and commercial messaging while ensuring patient support programs drive measurable business outcomes across the rare hematology and oncology portfolio.Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you'll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.About Sanofi We're an R&D-driven, AI-powered biopharma company committed to improving people's lives and delivering compelling growth. Our deep understanding of the immune system — and innovative pipeline — enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people's lives.Main ResponsibilitiesBrand Planning & Execution Strategy Lead annual brand planning cycle including situation analysis, strategic prioritization, business case development for patient support programsCommunicate patient support program strategy within the broader brand planning framework, ensuring alignment with commercial objectives and market dynamicsConduct comprehensive situation analysis, including market assessment, landscape evaluation, and patient support program performance reviewFacilitate strategic prioritization sessions with cross-functional teams to identify key opportunities and resource allocation for patient support programsDevelop business cases for major patient support program investmentsOwn budget development and allocation for patient support programs within the brand planning process, ensuring financial alignment with strategic prioritiesPresent brand planning recommendations to Commercial Leadership and secure alignment on strategic direction and resource allocationBrand Team Partnership & Strategic Leadership Act as Brand Team partner and point of contact to Brand Leadership across the rare hematology and oncology portfolioRepresent patient support services at senior leadership level in brand strategy sessions, commercial reviews, and strategic planningEnsure patient support programs are fully integrated into brand strategy, commercial execution, and field activitiesPartner with Brand Marketing leadership to align patient support program capabilities with brand positioning and commercial messagingServe as the voice of Patient Support Services in cross-functional brand discussions, ensuring program capabilities and patient insights inform commercial decision-makingFacilitate alignment between patient support program operations and brand team priorities, ensuring seamless executionHemAssist and CareAssist Messaging StrategyEnsure messaging consistency across all HemAssist and CareAssist patient support program touchpoints, including patient materials, HCP communications, field tools, and digital assetsDevelop messaging guidelines and content standards that enable consistent HemAssist and CareAssist program communication across all channelsCo-lead HemAssist messaging strategy in partnership with Hemophilia and the Content operations & asset management leads, ensuring consistency and strategic alignment across all commercial touchpointsPartner with Hemophilia and Content operations & asset management leads and Brand Marketing to develop compelling messaging that communicates HemAssist program value to patients, caregivers, and healthcare providersPartner with Medical Affairs to ensure all messaging is scientifically accurate, compliant, and aligned with product labelingLead message testing and optimization initiatives to ensure HemAssist and CareAssist messaging resonates with target audiences and drives desired behaviorsPlan of Action (POA) Planning & Cross-Functional CoordinationOwn POA Planning, coordinating cross-functional alignment on priorities, messaging, and field execution in advance of key planning cyclesLead POA development sessions with Brand Teams, Training and Field Teams to ensure alignment on strategic priorities and tactical executionFacilitate cross-functional planning sessions that integrate patient support program capabilities into field execution plansDevelop POA materials, including priority messaging, field tools, and execution guidelines that enable effective field communication of HemAssist and CareAssist program valueCoordinate with Clinical Educator, Case Management and FRM teams to ensure POA priorities are understood and executable in the fieldMonitor POA execution and provide feedback to PSS Leadership and Brand Teams on field adoption and effectivenessCongress Strategic Planning & Senior Stakeholder CoordinationLead congress strategic planning that maximizes patient support program visibility and stakeholder engagement at key industry eventsCoordinate stakeholder participation and strategic messaging for key medical and commercial conferencesPartner with Brand Teams to ensure patient support program messaging is integrated into congress presentations and materialsLead post-congress analysis and strategic follow-up activitiesCompetitive Intelligence & VOC StrategyLead Voice of Customer (VOC) strategy to inform brand strategy and program optimizationDesign customer research initiatives that provide insights into patient, caregiver, and HCP experiences with patient support programsAnalyze patient support program offerings and identify opportunities for HemAssist and CareAssist program differentiationConduct patient journey mapping to identify pain points, unmet needs, and opportunities for program enhancementPartner with Market Research and Business Analytics teams to develop customer insights that inform brand strategyPresent customer insights to Brand Teams and Commercial Leadership, translating research findings into actionable strategic recommendationsMaintain ongoing intelligence on patient support program landscape, including new program launches, messaging changes, and market dynamicsBudget Strategy, Resource Allocation, and ROI AnalysisOwn budget strategy and resource allocation for patient support programs, ensuring financial alignment with strategic prioritiesDevelop business cases for major patient support program investmentsPartner with Finance teams to develop budgets, track spend, and ensure financial alignment with program objectivesMonitor budget performance against forecast, identifying variances and implementing corrective actionsIdentify opportunities for cost optimization and operational efficiency across patient support programsEnsure financial transparency and accountability in budget managementCross-Role DependenciesCoordinates brand priorities across all roles; ensures patient support programs are integrated into commercial strategyPartners with content operations & asset management leads on messaging execution and HemAssist and CareAssist content development — this role owns messaging strategy; content operations & asset management leads owns content execution and pull-throughDelegates tactical brand work to other roles (e.g., congress logistics to content operations & asset management leads; tactical FRM coordination to operations & performance lead)Strategic partner to digital innovation leads on brand-related data, insights, and VOC analyticsKey StakeholdersBrand Leadership & Commercial LeadershipSales LeadershipFinance / FP&AMarket Access LeadershipMedical Affairs LeadershipPatient AdvocacyAgency PartnersMarket ResearchPSS content operations & asset management leadsPSS digital innovation leadsVendor ManagementStrategic partnerships with VOC/Market Research firms, Brand Strategy consultants, and Customer Experience platforms. Lead vendor selection and strategic relationship management. Lead associated QBRs and manage associated budgets.About YouRequired QualificationsBachelor's degree in Marketing, Business Administration, Life Sciences, or related field; MBA preferred7+ years of experience in pharmaceutical brand marketing, commercial strategy, or patient support servicesProven experience leading brand planning processes and cross-functional strategic initiativesStrong understanding of pharmaceutical commercial operations, including brand management, sales execution, and market accessExperience developing messaging strategy and content for healthcare audiences (patients, caregivers, HCPs)Demonstrated ability to build strong partnerships with brand teams and commercial leadershipExperience conducting customer research, competitive intelligence, and market analysisStrong presentation and communication skills with the ability to influence senior stakeholdersPreferred QualificationsExperience in rare disease, hematology, or oncology therapeutic areasFamiliarity with patient support program operations and hub servicesExperience with congress planning and medical conference coordinationKnowledge of patient advocacy landscape and stakeholder engagementExperience working with patient support program vendorsStrong analytical skills with experience using market research and business intelligence toolsCore CompetenciesStrategic Leadership — Architects commercial integration strategies that position patient support programs as drivers of brand differentiation and business outcomesCommercial Acumen — Deep understanding of pharmaceutical brand management, sales operations, and market dynamicsCross-Functional Leadership — Builds alignment and drives execution across diverse senior stakeholder groupsMessaging Excellence — Develops compelling, consistent messaging that resonates with target audiences and drives behavior changeCustomer Centricity — Uses Voice of Customer insights to inform strategy and drive program optimizationBrand Partnership — Serves as a trusted senior strategic point of contact to brand leadership, contributing to commercial successAnalytical Rigor — Uses data and insights to inform strategic decisions and measure program effectivenessCommunication Excellence — Presents complex strategic concepts clearly and persuasively to senior audiencesWhy Choose UsBring the miracles of science to life alongside a supportive, future-focused team. Discover endless opportunities to grow your talent and drive your career, whether it's through a promotion or lateral move, at home or internationally. Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact. Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks' gender-neutral parental leaveSanofi US Services and its U.S. affiliates are Equal Opportunity employers committed to a culturally inclusive workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.#GD-SA #LI-SA#LI-Hybrid#vhdPursue progress, discover extraordinaryBetter is out there. Better medications, better outcomes, better science. But progress doesn't happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let's be those people.At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!US and Puerto Rico Residents OnlySanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally inclusive and diverse workforce. All qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; natural or protective hairstyles; marital, domestic partnership or civil union status; sex, gender, gender identity or expression; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.North America Applicants OnlyThe salary range for this position is:$178,500.00 - $257,833.33All compensation will be determined commensurate with demonstrated experience. Employees may be eligible to participate in Company employee benefit programs. Additional benefits information can be found through the LINK.SummaryLocation: Cambridge, MAType: Full time