Job DescriptionSCOPE OF POSITION: This position is responsible for overseeing website content, search engine optimization (SEO), search engine marketing (SEM), and other digital initiatives to drive engagement, traffic, and conversions.ESSENTIAL FUNCTIONSWebsite Content Strategy & ManagementSEO & Organic GrowthSEM & Paid Digital AdvertisingAnalytics & Performance OptimizationQUALIFICATIONSBachelor's degree required, preferably in marketing, communications, public relations, journalism or related field.Minimum of two years' experience in digital marketing and communications or related field preferred. Demonstrated website and marketing experience; experience with content management systems, WordPress, Google Analytics, and reputation management systems.Excellent written and verbal communication skills and knowledge of public relations skills.#J-18808-Ljbffr