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real-world evidence MSL activities medical affairs regulatory submissions healthcare communication

Leveraging Real-World Evidence (RWE) in MSL Activities


Summary

This week's guest is Elizabeth Pash, Medical Affairs Executive Leader who shares insights on how to leverage real-world evidence (RWE) in MSL activities.

Key Points

  • MSLs play a crucial role in leveraging real world evidence (RWE) to enhance the understanding of medical treatments and interventions beyond traditional clinical trials.
  • The increasing acceptance of RWE, driven by legislative changes like the 21st Century Cures Act, highlights its growing importance in regulatory submissions and decision-making processes.
  • Effective communication of RWE requires MSLs to tailor their presentations to different stakeholders, including healthcare providers, payers, and patients, while ensuring compliance with regulatory standards.

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real-world evidence, MSL activities, medical affairs, regulatory submissions, healthcare communication