Artificial intelligence (AI) is transforming the pharmaceutical industry and continues to be a key topic of discussion in the field. As medical affairs grow more complex, AI can significantly reduce the time required to analyze and extract valuable insights, thereby accelerating the generation of actionable information. 

With patients’ well-being as a top priority, our 4Sight approach to AI is designed to enhance medical affairs through the optimal combination of the right platform, skilled people, and refined processes to drive exceptional performance. In this installment of our 4Sight series, we will explore the role of people and empowering teams to achieve outstanding medical affairs performance with AI. 

The importance of investing in people

People are at the center of converting insights into action and delivering meaningful outcomes through AI-enabled medical affairs. Our innate curiosity drives us to ask the critical question, “Why?” which helps us to close the loop in medical affairs insights effectively.

While AI can enhance operational effectiveness, its implementation requires substantial organizational and individual change. Concerns about team capabilities, resource limitations, and reluctanc