Effective Relationship Strategies for MSL Success with Commercial Counterparts
In this episode, Tom Caravela hosts Rob Rosti to delve into the critical dynamics between Medical Science Liaisons (MSLs) and commercial teams. Rob shares his background and highlights the significance of maintaining a balanced MSL-to-sales rep ratio. The discussion navigates the distinct roles and expectations of MSLs versus sales reps, emphasizing effective communication strategies. The episode addresses potential issues, compliance challenges, and strategies for handling non-compliance requests. Rob offers advice for new MSLs, focusing on fostering successful commercial relationships. The episode wraps up with final thoughts and a call to action for listeners.
My guest today is Robert Rosti, Senior Medical Science Liaison with TerSera Therapeutics and we discuss Effective Relationship Strategies for MSL Success with Commercial Counterparts
Rob shares…
👉 Typical MSL support expectations for sales reps and Managers
👉 Rules of the Road for MSLs vs Commercial
👉 Best practices for MSLs in communicating with sales counterparts
👉 What issues and pitfalls MSLs should look out for
👉 Advice for MSLs to ensure successful relationships with sales colleagues
