Digital Opinion Leaders: What You Should Know About DOLs
In this episode, Tom Caravela is joined by Omar McMillan to delve into the emerging role of digital opinion leaders (DOLs) in medical affairs. They explore the criteria for identifying DOLs and their significant impact on the industry. The discussion covers effective strategies for MSLs to engage with DOLs, comparing internal and external management approaches, and providing practical examples. Ethical considerations and the influence of new platforms are examined, along with future predictions for digital engagement. Omar shares valuable advice for MSLs on social media interaction, concluding with a series of thought-provoking questions for listeners.
My guest today is Omar McMillan, MSL Field Director with Genentech shares insights on DOLs and what the Field Medical community should know
Omar discusses…
👉 The criteria that makes a KOL or KTL a “Digital Opinion Leader”
👉 Why DOL’s are relevant and what they mean to the Medical Affairs community
👉 How companies need to designate or categorize certain KOLs as Digital Opinion leaders
👉 The role of the MSL as it relates to DOLs
👉 Advice and Action Items for companies and MSLs
