Difficult KOLs: How to overcome challenges, find success and gain access
In this episode, Andrea Johnson joins Tom Caravela to delve into effective strategies for Medical Science Liaisons. They explore the value of Key Opinion Leaders (KOLs), emphasizing the importance of pre-call planning and preparation. Andrea shares techniques for building strong connections with KOLs and utilizing internal resources effectively. The conversation covers networking tips, the significance of text relationships, and handling challenging interactions. They discuss overcoming negative experiences and the importance of respect in professional relationships. The episode concludes with key takeaways and a call to action for listeners.
My guest today, is Andrea Johnson, National Director, MSLs. Andrea discusses how to overcome challenges, find success and gain access to difficult KOLs
Andrea shares…
👉 Interesting stories about difficult KOLs
👉 Some effective strategies and best practices for turning around difficult KOLs
👉 Practical tips for KOL relationship building
👉 How important pre-call planning is as a practice
👉 What ideas or creative strategies she has seen work for gaining access with tough KOLs
